Kickstarter California – Mexico

Welcome to the Kickstarter California Mexico Program!

The California Wines Kickstarter Mexico Program provides financial and promotional support to Mexican importers and distributors seeking to expand the presence, distribution and sales of California wines in Mexico.

Funding is limited and allocated on a first-approved, first-served basis, subject to strategic review. All activities require written approval from California Wines Mexico before they take place.

Eligibility

Importer-distributors currently representing at least one California Wine Institute Member Winery
Qualified companies actively evaluating California wineries for representation in Mexico
Companies with the legal and operational capacity to import, distribute or commercialize wine in Mexico

FINANCEMENT DU PROGRAMME

Two ways to access support

Choose one or both opportunities below.

Opportunité #1

Individual Travel to California

Financial support is available for qualified Mexican buyers and senior commercial representatives traveling to California to meet producers and explore new business opportunities.

Eligible Participants

Company owners or directors
Heads of purchasing or wine buyers
Commercial or sales directors
Portfolio managers responsible for selecting new wine brands

Brand ambassadors, junior sales representatives, marketing personnel and guests are not eligible unless approved in advance.

One Qualified Traveler

Up to USD $2,500

Opportunité #2

Événement des vins de Californie

Financial support for importer- or distributor-led events in Mexico featuring California Wine Institute Member Wines exclusively. Events may be designed for trade professionals or consumers.

Eligible Audiences & Formats

Trade professionals, buyers and purchasing managers
Sommeliers, hospitality and retail professionals
Specialized media and consumers
Trade tastings, buyer presentations, seminars and masterclasses
Wine dinners, consumer tastings, activations and regional roadshows

Maximum Support

15–30 attendees Up to USD $750

31–60 attendees Up to USD $1,250

61+ attendees Up to USD $2,000

Alternative amounts may be approved for strategically important activities. Reimbursement cannot exceed documented eligible costs.

RÈGLES DU PROGRAMME

Before your event or trip

Effectuez ces étapes avant d'entreprendre toute activité financée.

Apply to participate: complete the application form and accept the program terms and conditions.
Submit your proposed activity, including the date, location, audience or travel details, commercial objective, and estimated budget.
Receive written approval from California Wines Mexico before making reservations or undertaking any funded activity.
Télécharger le logo des vins de Californie for use on applicable event materials.

Application timing: Submit applications at least six weeks before travel to California and four weeks before an event in Mexico.

REMBOURSEMENT

Preuve de performance requise

Submit all proof of performance with your invoice to your local California Wine Institute representative by 30 juin 2027.

Voyager en Californie

Completed trip report and travel itinerary
List of wineries and representatives met
Brief notes on wines and commercial opportunities evaluated
Details of follow-up negotiations, sample requests, potential listings or new brands added
Photos of winery visits and meetings
Proof of eligible travel expenses and payment

Événement des vins de Californie

Invitation or event announcement and final agenda
Attendee list and total attendee count
List of California wineries, brands and SKUs presented
Photos showing wines, attendees, California Wines branding and event setup
Copies of relevant menus, tasting sheets, presentations or promotional materials
Brief activity summary, including key outcomes and commercial opportunities generated
Valid invoices and proof of payment

AGREEMENT

Terms, conditions & registration

Veuillez lire les conditions ci-dessous avant de terminer votre inscription.

Paiement

Le California Wine Institute (CWI) paiera le montant applicable dans les 30 jours suivant la réception d'une facture valide. Les factures doivent :

Décrire l'activité
Inclure tous les détails du virement bancaire pour un paiement EFT depuis les États-Unis
Please address your invoice for a total of €1,000 or €1,500 (inclusive of any taxes) to:
California Wine Institute, 915 L Street, Suite 1190, Sacramento, CA 95814, USA
Funding is provided as reimbursement following completion of the approved activity and submission of all required documentation.

Restriction de financement

Les participants ne doivent pas facturer aux domaines qu'ils représentent les financements reçus dans le cadre de ce programme. Si des coûts supplémentaires sont refacturés au domaine, ce montant doit être réduit du montant du financement Kickstarter reçu. Le non-respect de cette règle entraîne le remboursement et l'exclusion des futurs programmes de California Wines.

Autres conditions

Propriété intellectuelle Aucun droit sur les marques, noms de marque, droits d'auteur, modèles ou logos de l'une ou l'autre des parties n'est transféré par le présent accord.
Responsabilité CWI et ses agents décline toute responsabilité pour toute perte ou tout dommage lié à la participation à l'activité.
Loi applicable : Le présent accord est régi par les lois de l'État de Californie.

Complete ApplicationTélécharger le logo

ÉDUCATION

Capstone Californie

Dans le cadre de Kickstarter, les participants sont encouragés à suivre la formation en ligne Capstone California, un guide complet sur les vins de Californie créé par des experts de renommée internationale.

Inscription gratuite pour les participants de Kickstarter

Levels 1 and 2 are available at no cost through the link below (normally €75 and €125). Approved applicants will receive a complimentary access link. Please do not share the enrollment link externally.

Learn More

FAQ

Foire aux questions

Vous avez une question qui n'a pas trouvé de réponse ici ? Envoyez un e-mail Angela Ritz | Adriana Cadena

Can a participant apply for both opportunities?

Normally, each company may receive support under only one opportunity per fiscal year. Participation in both may be authorized when funds remain available and the first activity has been successfully completed.

Puis-je combiner une partie de mon financement avec un autre importateur et organiser ensemble une dégustation combinée de marques californiennes ?

Oui, absolument. Faites-le-nous simplement savoir.

Est-ce que CWI nous aidera à préparer et à animer nos dégustations en Californie ?

CWI ne sera pas directement impliqué dans la planification ou l'organisation de votre dégustation, mais nous en ferons la promotion auprès de notre base de données professionnelle et de presse, ainsi que via nos canaux de réseaux sociaux si vous le souhaitez.

If we don’t use our funding during the program year, can it be carried over to future activities?

No, funding must be used and invoiced to CWI within the applicable program year and cannot be carried over to future funding periods.

Are activities outside Mexico City eligible?

Yes. Regional activities across the country are encouraged, particularly in strategic markets such as Monterrey, Guadalajara, Los Cabos, Puerto Vallarta, Cancún, Mérida, etc.