Join the global California Wines team at the Lodge at Sonoma on Tuesday, July 23 for the Export Program Annual Meeting and reception.

The meeting will include an overview of market strategies and upcoming programs, important updates on key issues, and new opportunities to grow your business internationally. The meeting will be held from 9:30 am – 5:00 pm with lunch included.

To celebrate the end of a successful program year and kick off another, all attendees are invited to a Pinot by the Pool Reception at the Lodge at Sonoma following the meeting.


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Discussion Topics

A New Narrative for Wine
Global Trade Strategies
Emerging & Developing Markets
Global Communications,
Market Facts & Figures
Breakout Sessions (TBA)


Presentation #1

By Person

This presentation covers California trends.

Presentation #1

By Person

This presentation covers California trends.

Key Information Guide

What is covered in your stay

  • Hotel stays and group ground transportation
  • Meals: Breakfast, Lunch, Dinner

Make sure to bring

  • Passport / ID for hotel check-ins
  • Credit card for incidentals / personal use when you check in
  • Electronic chargers, adapters, back-up battery packs
  • Curiosity, Positive Attitude & Questions!

What is not covered

  • Personal incidental expenses – spa services, mini-bar, room service, etc.
  • Additional hotel room nights and transportation outside of the pre-arranged conference and regional tours.
  • Travel Insurance – we recommend you take out travel insurance as Wine Institute is not able to do this for you.

What to wear

Afternoons and evenings can be cool and windy, especially in coastal areas. Bring a jacket or sweater with you at all times.

  • Sunday Welcome Dinner: Casual attire
  • Regional Tour: Casual, jeans ok. Please dress for vineyard & winery visits with sturdy footwear, closed toe shoes.
  • Winery Dinners: Smart casual.
  • Tip: Avoid wearing heels.


  • There will be a WhatsApp group for the tour, we will provide the QR code to access the group before leaving for the tour.
  • Traveling in a group is even more pleasant if we do not have to wait for anyone. So may we ask everyone to be on time.

California Resources

Capstone California

Capstone California is a comprehensive certification program featuring four levels, from novice to expert. Each level builds upon the previous one, covering a wide range of topics including history, geography, climate, soils, official classifications, the business of wine and more. This structured approach ensures a deep and thorough understanding of the California wine industry at every stage.

Capstone California WebsiteCalifornia Wine Introduction Course (45-minute)