California Wines | Buyers Marketplace Southeast Asia 2027

About Regional Buyers Marketplace Southeast Asia Edition 2027

As an extension of the Global Buyers Marketplace that takes place in Napa Valley, California Wines is bringing the Southeast Asia edition of the Regional Buyers Marketplace to Singapore in January 2027, bringing together a select group of wine buyers from across Southeast Asia.

More than 50 California wineries will pour wines for a curated audience of importers, distributors, sommeliers, and retail buyers who are actively seeking to expand and diversify their California wine selections. All wines will be Asia export focused, with wineries actively seeking for new representation. For buyers, it is a chance to discover new producers and deepen relationships with existing partners. For wineries, it's an opportunity to showcase their portfolio to a global audience, build direct connections, and open new markets. Through one-on-one networking and focused tastings, the Buyers Marketplace is designed to create meaningful conversations and lasting relationships.

The conference consists of a 2-day session with California Wines seminars, Grand Tastings, and a group dinner.

Event Schedule

Grand Hyatt Singapore, 3/F

All day	Guests arrive and check-in	Grand Hyatt Singapore
17:00-20:00	Welcome Mixer	67 Pall Mall

08:30	Doors Open & Buyers Registration	Grand Residence, 3/F
09:00-10:00	Welcome session by California Wines: What Makes California Unique (Mandatory attendance)	Grand Residence, 3/F
10:00-13:00	Grand Tasting & Meetings	Grand Ballroom, 3/F
12:30-14:00	Lunch Served	Grand Residence, 3/F
14:00-17:00	Grand Tasting & Meetings	Grand Ballroom, 3/F
17:15	Meet in Lobby for Shuttle	Lobby
17:30	Shuttles depart for Dinner	Entrance
18:00	Buyers & Wineries Dinner	TBC
21:00	Dinner ends and shuttles back to hotel

08:30	Doors Open & Buyers Registration	Grand Residence, 3/F
09:00-10:30	Seminar by Honore Comfort, VP of Wine Institute (Mandatory attendance)	Grand Residence, 3/F
10:30-13:00	Grand Tasting & Meetings	Grand Ballroom 3/F
12:30-14:30	Lunch Served	Grand Residence, 3/F
14:00-16:00	Grand Tasting (Local trade session) & Meetings	Grand Ballroom, 3/F
From 16:00	Buyers depart

What to expect

Producers

100

Buyers

10+

Countries

Seminars

Enhance your expertise with our seminars led by industry professionals, offering a deeper dive into California wines, regional nuances, and emerging trends.

Please note that all sessions are mandatory for all buyers and no registration is required.

For Buyers

Key buyers from around the world are hand-picked by California Wines international representatives to travel to California for this exclusive tasting event. Invited buyers can access a comprehensive Buyer Information Guide featuring the full itinerary, winery lineup, travel details, and everything you need to plan your visit.

Read Buyer Information Guide

For Winery Exhibitors

Showcase your wines to influential buyers from Southeast Asia in an intimate, trade-focused setting. This is a unique opportunity to build meaningful relationships, increase visibility for your brand, and place your wines directly in front of key decision-makers in the industry. We encourage you to pre-book meetings with attending buyers.

View Buyer List (Coming Soon)

Capstone California

Level Up Your California Wine Knowledge

Presented by Wine Institute

Capstone is California’s premier wine certification program, designed for both professionals and wine enthusiasts. With four levels of study, it covers everything from geography and viticulture to producers, the wine business, and more. Developed by leading global experts, the multilingual curriculum offers a comprehensive path from novice to expert.

Take the Intro