Global Buyers Marketplace 2025
Sunday 26 October - Saturday 1 November
Regional Information Guide
Event Information: Diane Berardi dberardi@wineinstitute.org
Bottlebooks: Celeste Finn cfinn@wineinstitute.org
GBM Event Details
Event Venue
The main GBM event site is the Culinary Institute of America (CIA) at Copia event center in Napa.
Address: 500 1st St, Napa, CA 94559
Schedule
Monday, October 27 & Tuesday, October 28
| Time | Event |
|---|---|
| 8:30am | Table set up for wineries/regions |
| 10am-5pm | Grand Tasting |
| 12-2:30pm | Lunch Served |
View Mini Masterclass Schedule
Parking: Free parking is available in the lot in front of Copia and across the street
Hotels: See options here
Culinary Institute of America (CIA) at Copia
Participating Associations
Amador County, Anderson Valley, Lake County, Lodi , Napa Valley, Paso Robles, Santa Barbara County, Santa Lucia Highlands and Sonoma County
GBM Auxiliary Event Details
Sunday, October 26
Welcome Reception
Wineries are invited to a casual Welcome Reception at Feast it Forward – just a short walk from the Westin hotel.
Reception Begins: 5:30 PM
Location: Feast it Forward
RSVP required by October 8
Recommended Attire: Casual
*This reception style dinner will mainly be hosted outside. Please dress in layers as the temperature in Napa can fluctuate throughout the evening
Monday, October 27
Dinner
Regions are invited to a CA Wines-hosted pizza dinner with buyers and CA Wines staff at the close of Day 1 of GBM
Reception Begins: TBD
Location: CIA Copia
If you plan to attend, please let us know if you would like to contribute a case of wine for the buyers to taste at dinner.
RSVP required by October 8
Wednesday, October 28
Panel Discussion
Regions are invited to a CA Wines-hosted pizza dinner with buyers and CA Wines staff at the close of Day 1 of GBM
Panel Begins: 10am
Location: CIA Copia (Eco Lab)
All regions are invited to attend an industry insights panel discussion with JR.com. Click here for more information and to reserve your seat.
Grand Tasting Details
Regional Table
Specs
- 6-foot tables with all supplies included
- Regional assn. name on pole sign
- Table décor, POS, maps, etc. ARE allowed
Wine selection for table
- Pour only wines from California at all GBM events
- No limit to # of wines
- Recommend 3-4 bottles per wine
- Encouraged to show wines from wineries who aren’t exhibiting
Protocol
- Please hand carry wines to & from table for Grand Tastings
- No wine storage; wine may be stored under table
- Please take unopened bottles and clear all materials
- Leave all partial bottles on table
Tabling Tips
- Okay to invite vintners (1-3 ppl per table), please add them to your Cvent registration profile to ensure a name badge will be prepared for them Table details
- Engage buyers / invite people in / “work the room”
- Get creative – think of rockstar vintners to visit your table for set times and make a sign to drum up excitement and draw people in – get us a list of anyone you invite so we can have a name badge
Mini Masterclass
- Mini-masterclasses will be held in the foyer area at Copia, which will serve as the Eureka! California Wine Discovery area
- The spotlight schedule (accessed here) will be shared with buyers to attend on a first-come-first-serve basis
- 15-20 buyers per session
- 25 mins long, plus 5 mins for Q&A (NOTE: please stay on time)
- We encourage high-energy, tight presentations to give buyer guests a better sense of what makes your region unique
- Presentation screen will be available/likely audio as well
- We will not be providing tasting mats but instead will be numbering wine glasses that correspond with the masterclass wine list in the Bottlebooks digital wine catalogue. A QR code for the masterclass wine list will be provided at the opening of class.
Mini-masterclass wines
- Please select wines from GBM attendee list to drive more business to exhibiting wineries
- 4 wines
- 2 bottles per wine
| Region | Date | Time |
|---|---|---|
| Santa Barbara | Monday, October 27 | 10:30am |
| Amador County | Monday, October 27 | 11:30am |
| Sonoma County | Monday, October 27 | 1:00pm |
| Lake County | Monday, October 27 | 2:00pm |
| Paso Robles | Monday, October 27 | 3:00pm |
| Lodi | Tuesday October, 28 | 10:30am |
| Santa Lucia Highlands | Tuesday October, 28 | 11:30am |
| Napa Valley | Tuesday October, 28 | 1:00pm |
| Anderson Valley | Tuesday October, 28 | 2:00pm |
Regional Tours
Make the Most of Your Regional Tour
Associations are responsible for planning their regional tour and ensuring that all participating wineries have their wines entered into Bottlebooks. Please see the Bottlebooks section below for instructions on registering wines so GBM staff can upload them into the system.
Each regional tour will feature a customized online itinerary that includes a direct link to all wines being poured on that tour. These links will be shared with buyers—so the more complete your wine entries, the more valuable and impactful your tour will be.
Peaks & Valleys
Dry Creek Valley, Alexander Valley & Sonoma Valley
Departure Time: coming soon
The Pacific Edge
Russian River Valley &
West Sonoma Coast
Departure Time: coming soon
Heritage & Horizons
Livermore, Lodi
& The Delta
Departure Time: coming soon
Napa Valley
Legends
Napa Valley
Departure Time: coming soon
Bottlebooks
Bottlebooks
- We are offering a digital wine catalogue for buyer guests, featuring all wines served during the Grand Tasting, Mini Masterclasses, and Regional Tours.
- This catalogue allows buyers to take private notes on individual wines and access the full event wine list for up to a year after their trip.
- To be included, please provide a wine list in Excel and use the Dropbox link below to upload the tech sheets and bottle shots for all wines being showcased at your regional table, mini masterclass, and regional tour. GBM staff will then upload the wines into Bottlebooks on your behalf.
Please note, there's a separate sheet for Grand Tasting & Regional Tours.
Please upload Tech Sheets & Bottle Shots so we can input all key info.
Bottlebooks Networking
- We’ll be using the Bottlebooks Networking feature at Global Buyers Marketplace. This tool allows buyers and wineries to connect and schedule meetings ahead of the grand tasting.
- To ensure your vintners can participate, please add all attending vintners to the Contacts → Attending Contacts section of your Bottlebooks association profile. Only vintners listed here will be included in the networking feature. Those not added will miss the communications prompting them to begin the networking process and book meetings with buyers.
Resources
Plan Your Trip
Bookmarks
Click the bookmark icon to add exhibitors and products to your own personal event tasting catalog.
QR Codes
There will be QR codes at each winery table. When you scan the QR code, you will see the winery's full event portfolio.
Tasting Notes
Add confidential tasting notes on your smartphone at the event, and export them when you get home. You can also rate the wines with an easy 5-point star scale.
PDF & Excel Export
Export your personal catalog as PDF or Excel, including any tasting notes you took at the event