Kickstarter Hong Kong Program
Welcome to The Kickstarter Hong Kong Program!
Financial and promotional support to help you grow your California wine brands in your market – currently open for application for promotional period ending June 2027.
Limited allocations per funding opportunity.
PROGRAM FUNDING OPPORTUNITIES
Five ways to access support
- Choose any of the opportunities below.
- To participate, importers must submit a proposed activation plan outlining how the funds will be used to promote California wines in their market.
- Plans must include brands from at least two separate California Wine Export Program member brands/wineries, and demonstrate a clear strategy for engaging the trade or consumers. View Export Program member list here.
- All plans must be reviewed and approved by the California Wines team prior to execution. Once approved, the program provides promotional and financial support to help bring these initiatives to life and expand awareness of California wines in your market.
- All funding is reimbursed after the activity on receipt of proof of performance and other required supporting documents according to funding terms and conditions.
Important deadline:
All activities must be completed by June 30, 2027. All invoices and proof of performance must be received by June 30, 2027. Invoices received after this date cannot be paid. The budget cannot be carried over to the following year.
EDUCACIÓN
Capstone California
Como parte de Kickstarter, se anima a los participantes a completar el curso de certificación en línea Capstone California, una guía completa sobre los vinos de California creada por expertos reconocidos internacionalmente.
Inscripción gratuita para los participantes de Kickstarter
Levels 1 and 2 are available at no cost through the link below (normally $175 and $375 USD). Please do not share the enrollment link externally.
REGLAS DEL PROGRAMA
Before any program activity
Complete estos pasos antes de emprender cualquier actividad financiada.
- 1
Regístrese para participar: complete the enrolment form - 2
Read and accept the terms and conditions (included in the registration form) - 3
Upon receiving approval of your funding application, you will receive an Activity Form to complete for the respective activities registered. - 4
Descargar el logotipo de California Wines for use on invites, menus, signage, and social posts. - 5
Read the funding rules and proof of performance required carefully.
Opportunity #1: California Wine Event Rules
- Events must feature California wines exclusively
- Minimum of two California wine brands/wineries from Export Program member list must be included — no exceptions
- The California Wines logo must appear on invites, menus, and event photos
- Tag @CaliforniaWines on Instagram and Facebook
- Funding tier based on attendance
Opportunity #2: Travel to California Rules
- Travel support can only be applied for once per fiscal year per company
- Only Heads of Sales and Buyers are eligible
- Representatives must differ year to year
- Cannot be taken in back-to-back years unless a new brand was added after the prior trip
- Budgets cannot carry over from one year to the next
Opportunity #3: Sales Sample Rules
- Up to HK$5,000 in shipping costs per company per year, including customs clearance fees, duties, and excise
- Does not cover the cost of the samples themselves or any provincial markups
Opportunity #4: In-Store Tasting Rules
- Company must be registered with the Kickstarter Program, and tastings must be confirmed at least one month in advance
- Every tasting must be exclusively for California wines
- Must feature a minimum of two California wine brands/wineries from Export Program member list — no exceptions
- Funding is available for up to 30 applications, with HK$2,000 provided per 3 in-store tastings.
Opportunity #5: Retail Promotion Rules
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- HK$1,500 per outlet promotion
- Promotion must be exclusive to California wines
- Promotion must include a minimum of two separate California wine brands/wineries from Export Program member list — no exceptions
- Set-up special display area in-store for the promotion
- Display of California wines logo and required POSM
- Proof of performance report and evaluation form required
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REEMBOLSO
Se requiere comprobante de desempeño
Submit all proof of performance with your invoice by 30 de junio de 2027.
Términos, condiciones y registro
Por favor, lee los términos que se indican a continuación antes de completar tu registro.
Pago
California Wine Institute (CWI) will pay the applicable amount within 30 days of receiving a valid invoice. Invoices must include:
- Opportunity description
- Vendor name
- Vendor bank information:
Bank name
Bank account number / IBAN
SWIFT/BIC
The bank’s mailing address is not required. - Attention to:
California Wine Institute
International Department
915 L St, Unit #1190
Sacramento, CA 95814, USA
Restricción de financiamiento
Non-Compliance Warnings:
- Los participantes no deben cobrar a las bodegas que representan por ningún fondo recibido a través de este programa. Si se facturan costos adicionales a la bodega, la factura debe reducirse por la cantidad de fondos de Kickstarter recibidos. El incumplimiento requiere el reembolso y resultará en la exclusión de futuros programas de California Wines.
- Participants must not Include foreign or non-U.S. wines or agriculture in any portion of the activities which includes presenting, pouring, or promoting.
- All Kickstarter funding support rules listed above must be adhered to for funding to be received.
Otros términos
Propiedad intelectual: Ningún derecho sobre las marcas comerciales, nombres de marca, derechos de autor, diseños o logotipos de ninguna de las partes se transfiere mediante este acuerdo.
Responsabilidad CWI y sus agentes no se hacen responsables de ninguna pérdida o daño relacionado con la participación en la actividad.
Ley aplicable: Este acuerdo se rige por las leyes del Estado de California.
Preguntas frecuentes
¿Tiene alguna pregunta que no se responda aquí? Envíe un correo electrónico info@calwine.ca
If we don’t use our funding in 2026 - 2027 can we hold it over for activity starting from July 2027?