As Alive As the
Place They're Grown
Enjoy the best of California Wines at our exclusive events!
Enjoy the best of California Wines at our exclusive events!
Global Buyers Marketplace
NOVEMBER 2025
Global Buyers Marketplace is the epicenter of international business for California wineries. During this two-day conference, over 1,500 wines are showcased to key buyers from across the globe. This event is followed by multi-day tours of various wine regions throughout California.
Tours to California
We offer trade, educators, media, and key buyers immersive tours of California wineries and regions. These tours provide valuable learning experiences and excellent networking opportunities.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/Global-Buyers-Marketplace-October-2022-scaled-uai-258x145.jpg)
Global Buyers Marketplace
NOVEMBER 2025
Global Buyers Marketplace is the hub for international business for California wineries. Over two days, more than 1,500 wines are showcased to key buyers worldwide, followed by multi-day tours of California’s wine regions.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/mediatour-uai-258x145.jpg)
Tours to California
We bring key buyers, sommeliers, and educators to California to connect with wineries and learn about the wine regions. Explore the various tours we’ve hosted.
200+
WINERIES
10K
WINES
500K
ATTENDEES
500K
ATTENDEES
EUREKA
2025
Canada’s largest California wines walk-around tasting showcases over 400 wines across multiple provinces.
CANADA
VanWineFest
February 22 - March 2, 2025
Widely considered to be the best wine event in North America, VIWF is one of the biggest and oldest wine events in the world.
ProWein Germany
March 16 - 18, 2025
ProWein is a premier global trade show, welcoming 47,000+ guests from 135 countries.
EUROPE
Wine Paris & Vinexpo Paris
February 10 - 12, 2025
Paris welcomes over 41,000 trade professionals, representingdiverse wine regions worldwide
Vinexpo Asia
May 25 - 27, 2025
Vinexpo Asia embodies 26 years of expertise and is considered a crucial event for the wine and spirits industry in the Asia-Pacific region.
Alive Tastings
February 27 - March 6, 2025
Over 2,000 guests attend the five key events, making it the biggest California wine events in Japan and South Korea.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/Eureka-uai-258x145.jpg)
CANADA
EUREKA
2025
Canada’s largest California wines walk-around tasting showcases over 400 wines across multiple provinces.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/vanwinefest2-uai-258x145.png)
CANADA
VanWineFest
Feb 22 - Mar 2, 2025
Widely considered to be the best wine event in North America, VIWF is one of the biggest and oldest wine events in the world.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/prowein-uai-258x145.png)
EUROPE
ProWein Germany
March 16 - 18, 2025
ProWein is a premier global trade show, welcoming 47,000+ guests from 135 countries.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/wineparis2-uai-258x145.png)
EUROPE
Wine Paris & Vinexpo Paris
February 10 - 12, 2025
Vinexpo Paris welcomes over 41,000 trade professionals, representing diverse wine regions worldwide
![](https://buycalifornia.wine/wp-content/uploads/2024/05/vinexpo-scaled-uai-258x145.jpg)
GREATER CHINA & SOUTHEAST ASIA
Vinexpo Asia
May 27 - 29, 2025
ProWein is a premier global trade show, welcoming 47,000+ guests from 135 countries.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/alivetastings-uai-258x145.png)
NORTHERN ASIA
Alive Tastings
Feb 27 - Mar 6, 2025
Over 2,000 guests attend the five key events, making it the biggest California wine events in Japan and South Korea.
![](https://buycalifornia.wine/wp-content/uploads/2024/05/sb-uai-258x145.png)
UNITED KINGDOM
Summer Party Dublin
2025
ProWein is a premier global trade show, welcoming 47,000+ guests from 135 countries.
![](https://buycalifornia.wine/wp-content/uploads/2024/06/London-Summer-Party-Petersham-guests-scaled-uai-258x145.jpg)
UNITED KINGDOM
Summer Party London
2025
Over 2,000 guests attend the five key events, making it the biggest California wine events in Japan and South Korea.