About GBM 2025

The Global Buyers Marketplace is the epicenter of international business for California wineries and global wine buyers alike. Over the course of two days, more than 1,500 wines will be poured for a curated audience of importers, distributors, sommeliers, and retail buyers who are actively seeking to expand and diversify their California wine selections. For buyers, it's a chance to discover new producers and deepen relationships with existing partners. For wineries, it's an opportunity to showcase their portfolio to a global audience, build direct connections, and open new markets. Through one-on-one networking and focused tastings, the Global Buyers Marketplace is designed to create meaningful conversations and lasting relationships.

Event Schedule

Click date for full details
Most events will be held at the Culinary Institute of America (CIA), Copia in downtown Napa

5:30pmGBM 2025 Welcome Dinner, with California vintnersFeast it Forward
8:30amDoors Open & CoffeeCIA Copia
8:45amBuyer Welcome Session, Day OneCIA Copia (EcoLab)
9:00amBuyer Masterclass: New Discoveries Under $15 with Elaine Chukan BrownCIA Copia (NVV)
Buyer Masterclass: Central Coast California: From Sun to Sea with Kelli WhiteCIA Copia (PDR)
Winery Briefing: Exporting to AfricaCIA Copia (EcoLab)
10:00amGrand Tasting Opens / All-day Networking & Pre-Booked MeetingsCIA Copia
12:00-2:30pmLunch & Networking (at your leisure)The Grove, CIA Copia Restaurant
5:00pmGrand Tasting Closes
6:00pmWine Country Night: Choose Your Table Buyer/Winery dinners offsite or join us at CIA Copia Gardens for our Pizza on the Patio.
8:30amDoors Open & CoffeeCIA Copia
8:45amBuyer Welcome Session, Day TwoCIA Copia (EcoLab)
9:00amBuyer Masterclass: New Discoveries Under $15 with Elaine Chukan BrownCIA Copia (PDR)
Buyer Masterclass: Central Coast California: From Sun to Sea with Kelli WhiteCIA Copia (NVV)
10:00amGrand Tasting Opens / All-day Networking & Pre-Booked MeetingsCIA Copia
12:00-2:30pmLunch & Networking (at your leisure)The Grove, CIA Copia Restaurant
5:00pmGrand Tasting Closes
6:00pmBuyer Pre-Assigned Dine-Around Winery Dinners (buses depart at 6pm) Various Locations
10:00amIndustry Insights: JancisRobinson.com LIVE. Presented by the JancisRobinson.com TeamCIA Copia (Eco Lab)
11:30amBuyers Depart for Regional Tours

October 29-31, 2025

Peaks & Valleys – Dry Creek Valley, Alexander Valley & Sonoma Valley
From the structured Cabernets of Alexander Valley to Dry Creek’s old vine Zinfandels and Sonoma Valley’s elegant whites, this tour highlights the diverse landscapes and varieties that define central Sonoma. A balanced blend of heritage, scenery, and standout wines.

 

The Pacific Edge – Russian River Valley & West Sonoma Coast
Discover Sonoma’s coastal edge, where land meets water, and fog and sea breezes shape world-class Pinot Noir and Chardonnay. Visit acclaimed producers from the eastern reaches of Russian River Valley to the westernmost craggy coastline of West Sonoma Coast, and taste wines defined by freshness, finesse, and place.

 

Heritage & Horizons – Livermore, Lodi & The Delta
Uncover California’s winegrowing roots and the bold new voices who are breathing new life into these heritage sites. From Livermore’s Bordeaux legacy to Lodi’s dynamic Zinfandels and Clarksburg’s cool-climate whites, this tour celebrates regions with deep history and steadfast commitment to sustainable farming. These vineyards are home to some of California’s most exciting rising star producers.

 

Napa Valley Legends – Napa Valley
Join Napa Valley Vintners and go behind the scenes of one of the world’s most iconic wine regions. This immersive Napa tour features visits to some of the region’s top wineries and a Cabernet Sauvignon masterclass that showcases the valley’s extraordinary range and terroir. A must for lovers of bold reds and benchmark producers.

Old Vine Conference, Meeting of the Minds 2025

GBM buyer guests will wrap up their regional tours on Friday and reconvene at Copia in Napa for a unique afternoon and evening at the Old Vine Conference 2025. Buyers will take part in an old vine tasting, featuring 130+ standout old vine wines – from California and around the world. They will attend a landmark conversation between two wine legends: Jancis Robinson and Paul Draper – before enjoying the GBM Closing Dinner /OVC Opening Dinner.

3:00pmGrand Tasting: Old Vine Wines from California & Around the WorldCIA Copia (ticket required for non-buyers)
6:00pmJancis Robinson and Paul Draper, in ConversationCIA Copia (ticket required for non-buyers)
7:00pmGBM Buyer Closing Dinner / Old Vine Conference Opening DinnerCIA Copia (ticket required for non-buyers)
8:30 / 9:00 pmBuyers Depart for San FranciscoGBM Shuttle Bus
Overnight in San FranciscoMarriott Marquis, SF

Attending Buyer Organizations

Europe
A Bicyclette Sélection (France)
Billa AG (Austria)
Decantus Wines (Bulgaria)
Engelstad / Solera (Norway)
Farutex/ Fine Wine (Poland)
Fozzy Group – Silpo Stores (Ukraine)
Haugen-Gruppen (Norway)
Josef Schreiblehner Wein bewegt (Germany)
Kuchnie Swiata SA (Poland)
Laudrup Vin (Denmark)
M&P Pavlina (Poland)
NOVUS UKRAINE LLC (Ukraine)
Palmer Wine (Norway)
Rozetka (Ukraine)
Systembolaget (Sweden)
Vines By Rosa (France)
Ward Wines (Sweden)
Wijnimport J.Bart (Netherlands)
Wild Wines (Belgium)
Wine4You (Poland)
Wine Bureau (Ukraine)

Africa
Beverex Africa Limited (Kenya)
California Wines By Rose (Kenya)
Drinks Revolution Limited (Nigeria)
Indu (Kenya)
IMEXCO TRADING VENTURES (Ghana)
Josien Holdings Ltd (Nigeria)
Solovino Ltd (Kenya)
Stringent Import & Export (Cameroon)
Vaulbert Distribution (Mauritius)
WINENJIRU EXCLUSIVES/SOMMELIERS OF KENYA ASSOCIATION (Kenya)

Wajiu/Summergate/Torres (China)
Vinifera Vietnam (Vietnam)

Delizia (Costa Rica)
D.O.5 Hispanobodegas (Mexico)
Lavendimia (Ecuador)
Wine Club (Mexico)

Exhibiting Wineries

1000 stories
1881 Napa
689 Cellars
7 Deadly Zinfandel
ACAIBO
Acumen
Alexander Valley Vineyards
Alma Rosa Winery
Anakota
Ancient Peaks Winery
Anderson Valley Winegrowers Association
Angeline Vineyards
Angels & Cowboys
Angels Ink
Annulus Cellars
Anthem Winery And Vineyards
Arkenstone Estate
ASV Wines, Inc.
Atelier Winery
AVIVO Wines, LLC
A-WINES CALIFORNIA
B.R. Cohn
Backhouse
Baileyana Winery
Balletto Vineyards
Banshee
Barnett Vineyards
Bayan
Bazan Cellars
Bear Creek Winery/Kautz
Bennett Valley Cellars
Bernardus Winery
Big Dog Vineyards
Black Stallion Estate Winery
BloodRoot Wines
Bogle Family Vineyards
Boisset Collection
Bonny Doon Vineyard
Bonterra
Bonterra Organic Estates
Booker Vineyard
Brashley Vineyards
Brassfield Estate Winery
Bravium Wines
Bread and Butter
Brewer Clifton
brick & mortar
Bronco Wine Company
Bruliam Wines
Brutocao Cellars
Buena Vista Winery
Burgess
C. Mondavi & Family
Cadre Wines
Calera
California Terroirs
Callaway
Cambria Estate Winery
Camins 2 Dreams
Camp
Cannonball
Canihan Family Winery
Canvasback
Caraccioli Cellars
Cardinale
Carmel Road
Carte Blanche
Carte Blanche Wine
Castoro Cellars
Cattleya
Caymus / Wagner Family of Wine
Chalk Hill
Chalone
Chamisal Vineyards
Chanin Wine Company
Charles Krug
Chateau Montelena Winery
Chateau St. Jean
Chimney Rock Winery
Chloe
CK Mondavi and Family
Cliff Lede Vineyards
Clos De Napa
Clos Du Val Wine Co., LTD
Clos Pegase
Cloud Break
Cobb Wines
Component Wine
Constellation Brands Canada
Cooper & Thief Cellarmasters
Copper Cane Wines & Provisions
Cosentino Winery
Crimson Wine Group
Criss Cross
Crown Point Vineyards
CRU Winery
Cupcake
Dancing Crow
Dancing Crow Vineyards
Darioush Winery
Decoy
Delicato Family Wines
DeLoach Vineyards
Demeine Estates
Deovlet
Deutsch Family Wine & Spirits
Devil’s Candy
Devil’s Fog
Di Costanzo Wines
Diatom
Dierberg Estate
DNA Vineyards
Domaine Anderson
Domaine Helena
Donnachadh Family Wines LLC
Donum Estate
Drifting Wines
Dry Creek Vineyard
Duckhorn Vineyards
DuMOL
Dutcher Crossing
Dutton Estate Winery
East West Wine Trading, Inc.
Ehlers Estate
El Pino Club
Element[AL]
ELEVEN ELEVEN WINES
Elizabeth Spencer Winery
Emeritus Vineyards
Ferrari-Carano Vineyards & Winery
Fess Parker Winery
Fior di Sole
Fior di Sole, LLC
Firestone Vineyards
Flora Abeille
Flora Springs
Foley Family Wines & Spirits
Foppiano Vineyards
Four Virtues
Fraîche Wine Group
Francis Ford Coppola Winery
Fre Alcohol Removed Wines
Freemark Abbey
Frog’s Leap Winery
Gagnon-Kennedy
Gallica
Gamble Family Vineyards
Gary Farrell Vineyards & Winery
Gearbox
Gen 5
Giornata
Girard Winery
Goldeneye
Grand Napa Vineyards
Granite Hill Cellars
Grayson Cellars
Grgich Hills Estate
Groth Vineyards & Winery
Grounded Wine Co.
HALL, WALT and BACA Wines
Harken
Hartford Court
Harvey & Harriet
Heitz Wine Cellars
Here By Chance
Hesperian Wines
Hobo Wine Company
Hook & Ladder
Hoopes Vineyard
Hope Family Wines
Hudson Napa Valley
Idlewild Wines
Imagery
Immortal Estate
Ink Grade
INNOVATUS
Iron and Sand Wines
Ironstone Vineyards
Ivory & Burt
J Dusi Wines
J. Lohr Vineyards & Wines
Jackson Family Wines
Jaffurs Wine Cellars
Joel Gott Wines
John Anthony Wine and Spirits
Jordan Vineyard & Winery
Josh Cellars
Juggernaut Wines
JUSTIN Vineyards & Winery
Kanzler Family Vineyards
Kautz Family Vineyards/Ironstone
Kendall-Jackson
Killer Drop
Klinker Brick Winery
Kosta Browne
Kunde Family Winery
La Crema
La Jota Vineyards Co.
LaBarge
Lail Vineyards
Lake County Winegrowers
Lander-Jenkins
Landmark Vineyards
LangeTwins Family Winery and Vineyards
Lapis Luna Wines
L’Aventure Winery
Leaping Horse Vineyards
Limerick Lane Cellars
Line 39
Littorai
Long Meadow Ranch Wine Estates
Lorens Crossing
Lucas & Lewellen
Lumen
Luminara Alcohol Removed Wine
Lussier
Lyeth Estate
Mail Road Wines
MarBeso
Marchelle Wines
Marine Layer Wines
Martha Stoumen
Martin Ray Winery
Martinelli Vineyards and Winery
Matanzas Creek
Matchbook Wine Company
Materra | Cunat Family Vineyards
Mathew Bruno
McIntyre Vineyards
McKenzie-Mueller Vineyards & Winery
McManis Family Vineyards Inc.
McPrice Myers
Medlock Ames
Meiomi
Ménage à Trois Wines
Merryvale Vineyards
Method
Mettler Family Vineyards
Michael David Winery
Miner Family Winery
Moone-Tsai
Morgan Bay Cellars
Mount Brave
My Favorite Neighbor
Napa Cellars
Navigator Wine Collection
Nielson Vineyards
Nova Wines, Inc/Marilyn wines
Oak Farm Vineyards
Oak Ridge Winery
Obsession Wines
Obsidian Wine Company
O’Neill Vintners & Distillers
OVID
Paddleboard Cellars
Parducci
Paso D’ORO
Paso Robles Wine Country Alliance
Patz & Hall
Paul Lato Wines
Pavette
PEACHY CANYON WINERY
Peay Vineyards
PerUs Wine
Phantom
Pine Ridge Vineyards
Pisoni Family Vineyards
Pope Valley Winery
Precision Wine & Spirits Company
Predator
Pride Mountain Vineyards
Prometheus Wine Exports
Provenance Vineyards
Purple Brands
Quady Winery
Quattro Theory
Rabble
Raeburn
Ramey Wine Cellars
Ramsay
Rave Vines & Wines
Ravel and Stitch
Raymond Vineyards
Realm Cellars
Reputation
Resurrection Brands LLC
Rickshaw
Ridge Vineyards
Roaming Legend by Murrieta’s Well
ROAR Wines
Robert Biale Vineyards
Robert Mondavi Private Selection
Robert Mondavi Winery
Rodney Strong Wine Estates
Roederer Estate
Rombauer Vineyards
Roth Winery
Round Hill
Rutherford Hill Winery
Rutherford Ranch
Rutherford Wine Company
S. R. Tonella Cellars
San Joaquin Wine Co.
Sand Point
Sanford Winery
Santa Barbara Vintners
Santa Lucia Highlands Wine Artisans
Scattered Peaks
Scharffenberger Cellars
Scheid Family Wines
Schramsberg
Schug Winery
Scott Family Estate
Scotto Family Cellars
SeaGlass Wine Co.
Sean Minor
Sebastiani Vineyards and Winery
Seghesio Family Vineyards
Senses
Sequoia Grove Vineyards
Shafer Vineyards
Shannon Family of Wines
Share A Splash Wine Co.
Signorello Estate
Silver Buckle
Silver Ghost Cellars
Silver Oak
Silverado Vineyards
Silvia Cellars
Sinegal Estate Winery
Slow Press
Sonoma Bespoke LLC
Sonoma County Vintners
Sonoma-Cutrer
St. Francis Winery & Vineyards
St. Supéry Estate Vineyards and Winery
Star Lane Vineyard
Starmont Winery
Stave & Steel
STEL+MAR (Sheep Black Wine US Inc)
Stewart Cellars
Stone Valley Cellars
Stonestreet Estate Vineyards
Storrs Winery & Vineyards
Submission
Substance
Synthesis
Tablas Creek Vineyard
Tassajara
Tatomer
Terlato Wines
Terra d’Oro
The Big Red Monster
The Calling
The Donum Estate
The Duckhorn Portfolio
The Federalist
The Folk Machine
The Hobo Wine Company
The Letter M (50% refund)
The Meeker Vineyard
The Prisoner Wine Company
The Royal Nonesuch Farm
The Specialyst
The Wine Group
Thomas George Wine Estates
Three Sticks Wines
Three Wine Company
Titus Vineyards
Toad Hollow
TOR Wines
Tribute
Trinchero Family Estates
Tri-Vin Wine & Spirits
Trois Noix
Turley Wine Cellars
Twomey Cellars
Valkyrie Selections
Valravn
Verite Wines
Villa Creek
Vina Robles
Vin-de-Cal International
Vino del Sol, International
WarRoom Cellars
Waterstone Wines
Wente Family Estates
Wentworth Vineyards
Westborn
Whitehall Lane Winery
Wine Spots Cellars
winefornia
Wines by Bibiana (Cattelya)
Wineteam Inc: Bliss, Dutcher Crossing, L&L, Silvia Cellars
Wonderwerk
Woodbridge by Robert Mondavi
WX Brands
Yannis Nezos Wines

Buyer Masterclasses

Enhance your expertise with masterclasses offering a deeper dive into California wines, regional nuances, and emerging trends. Each attending buyer will be pre-assigned to attend both of these world-class masterclasses.

New Discoveries:
Wines Under $15

Day: Mon, Oct 27 & Tue, Oct 28
Time: 9:00-10:00am
Speaker: Elaine Chukan Brown

Explore the exceptional value and variety California offers in this masterclass led by Elaine Chukan Brown, acclaimed wine writer and author of The Wines of California (Académie du Vin Library). Elaine will guide attendees through standout wines under $15—from coastal vineyards to inland valleys and foothills. Discover emerging producers, regional gems, and quality-driven bottles that overdeliver for the price, while gaining insight into the state’s diverse terroirs.

View Wines

Central Coast California: From Sun to Sea

Day: Mon Oct 27 & Tues, Oct 28
Time: 9:00-10:00am
Speaker: Kelli White

From Paso Robles’ sun-soaked vineyards to Santa Barbara’s cool coastal slopes, the Central Coast is a study in contrasts. Join award-winning journalist, sommelier, and educator Kelli White for an in-depth exploration of this dynamic region. Learn about subregional distinctions, signature varieties, and key producers shaping the Central Coast’s identity. This session offers a guided journey through one of California’s most exciting and varied winegrowing landscapes.

View Wines

Regional Spotlight Seminars

Buyers are invited to attend regional-focused seminars to learn more about the unique characteristics of 9 individual regions through four glasses. Seating is limited. Arrive early to reserve your seat.

Monday, October 27

RegionTime
Santa Barbara10:30am
Amador County11:30am
Sonoma County1:00pm
Lake County2:00pm
Paso Robles3:00pm

Tuesday, October 28

RegionTime
Lodi10:30am
Santa Lucia Highlands11:30am
Napa Valley1:00pm
Anderson Valley2:00pm

Industry Insights

Winery Briefing:Exporting to Africa

Join industry experts Wanijiru Mureithi and Victor Ikem for an informative winery briefing session focused on opportunities and considerations for exporting to African markets. The session will provide valuable insights, share practical experiences, and highlight key factors for success when navigating trade and distribution in the region, with strategies for building a presence in diverse and dynamic African wine markets.

More Information & Registration

JancisRobinson.com LIVE

Celebrate the 25th anniversary of JancisRobinson.com with Jancis Robinson OBE MW and her U.S. team. Together, they will share perspectives on California wine in a global context, reflecting on 25 years of change and exploring current trends and opportunities. Moderated by Joshua Greene, this candid session draws on decades of combined expertise, offering valuable insight from three of the industry’s most influential voices.

NOTE: This optional session requires pre-registration, as seating is limited. If you did not pre-register, you may be able to be seated as a stand-by guest.

Available to GBM buyers and exhibiting wineries. 

reserve your seat

For Buyers

Key buyers from around the world are hand-picked by California Wines international representatives to travel to California for this exclusive tasting event. Invited buyers will be given a password to access a comprehensive Buyer Information Guide (coming soon) featuring the full itinerary, winery lineup, travel details, and everything you need to plan your visit.

Buyer Information Guide

For Winery Exhibitors

Showcase your wines to influential global buyers in an intimate, trade-focused setting. This is a unique opportunity to build meaningful relationships, increase visibility for your brand, and place your wines directly in front of key decision-makers in the industry. Registration opens May 6.

Learn more

What to expect

150

Producers

100

Buyers

20+

Countries

Partnering Associations

Old Vine Conference

This year’s event also overlaps with the Old Vine Conference 2025, “Meeting of the Minds,” happening October 31–November 4 in Northern California. The conference brings together old vine advocates, leading producers, global buyers, and key voices in the wine world for a week of tastings, vineyard field trips in Sonoma and Lodi, and a keynote by Jancis Robinson. As the most significant gathering in the global old vine movement to date, it offers both buyers and wineries a rare opportunity to engage with heritage vineyards and explore the future of sustainable, story-driven winemaking. Together, these events create a powerful platform for connection, discovery, and collaboration at the heart of California wine country.

GBM in Pictures

Explore highlights from past Global Buyers Marketplace events and see the connections, tastings, and industry moments that define the experience.

Capstone California

Level Up Your California Wine Knowledge

Presented by Wine Institute

Capstone is California’s premier wine certification program, designed for both professionals and wine enthusiasts. With four levels of study, it covers everything from geography and viticulture to producers, the wine business, and more. Developed by leading global experts, the multilingual curriculum offers a comprehensive path from novice to expert.

Take the Intro