About GBM 2025

The Global Buyers Marketplace is the epicenter of international business for California wineries and global wine buyers alike. Over the course of two days, more than 1,500 wines will be poured for a curated audience of importers, distributors, sommeliers, and retail buyers who are actively seeking to expand and diversify their California wine selections. For buyers, it's a chance to discover new producers and deepen relationships with existing partners. For wineries, it's an opportunity to showcase their portfolio to a global audience, build direct connections, and open new markets. Through one-on-one networking and focused tastings, the Global Buyers Marketplace is designed to create meaningful conversations and lasting relationships.

Event Schedule

CIA at Copia in Downtown Napa

6:30 p.m.Welcome Reception and Dinner TBD Location
8:30amDoors Open & CoffeeCIA at Copia in Downtown Napa
8:45amBuyers General SessionCIA at Copia in Downtown Napa
9:00am Morning MasterclassesCIA at Copia in Downtown Napa
10:00amWalkaround Grand TastingCIA at Copia in Downtown Napa
12:00-2:30pmLunch ServedCIA at Copia in Downtown Napa
2:00-5:00pm
Meetings & TastingsCIA at Copia in Downtown Napa
5:00pmDoors CloseCIA at Copia in Downtown Napa
6:00pmDepart for DinnerTBD Location
6:30-9:00pmBuyer & Winery DinnersTBD Location
8:30amDoors Open & CoffeeCIA at Copia in Downtown Napa
8:45amBuyers General SessionCIA at Copia in Downtown Napa
9:00amMorning MasterclassesCIA at Copia in Downtown Napa
10:00amWalkaround Grand TastingCIA at Copia in Downtown Napa
12:00-2:30pmLunch ServedCIA at Copia in Downtown Napa
2:00-5:00pmMeetings & TastingsCIA at Copia in Downtown Napa
5:00pmDoors CloseCIA at Copia in Downtown Napa
6:00pmDepart for DinnerTBD Location
6:30-9:00pmWinery Hosted DinnersTBD Location

We’ll be hosting an Industry Insights panel at CIA. Stay tuned for more details.

October 29-31, 2025

Following the conference in Napa, buyer guests have the option to extend their visit and join one of four California regional tours. These curated tours will provide a deeper look at some of California’s most esteemed wine regions, featuring vineyard walks, winery visits and tastings hosted by winery principals.

Tour options will be available for Buyer Registration on June 2.

What to expect

150

Producers

100

Buyers

20+

Countries

Masterclasses

Enhance your expertise with masterclasses led by industry professionals, offering a deeper dive into California wines, regional nuances, and emerging trends.

Register? TBD button

For Buyers

Key buyers from around the world are hand-picked by California Wines international representatives to travel to California for this exclusive tasting event. Invited buyers will be given a password to access a comprehensive Buyer Information Guide (coming soon) featuring the full itinerary, winery lineup, travel details, and everything you need to plan your visit.

Buyer Guide Coming Soon

For Winery Exhibitors

Showcase your wines to influential global buyers in an intimate, trade-focused setting. This is a unique opportunity to build meaningful relationships, increase visibility for your brand, and place your wines directly in front of key decision-makers in the industry. Registration opens May 6.

Learn more

Partnering Associations

Old Vine Conference

This year’s event also overlaps with the Old Vine Conference 2025, “Meeting of the Minds,” happening October 31–November 4 in Northern California. The conference brings together old vine advocates, leading producers, global buyers, and key voices in the wine world for a week of tastings, vineyard field trips in Sonoma and Lodi, and a keynote by Jancis Robinson. As the most significant gathering in the global old vine movement to date, it offers both buyers and wineries a rare opportunity to engage with heritage vineyards and explore the future of sustainable, story-driven winemaking. Together, these events create a powerful platform for connection, discovery, and collaboration at the heart of California wine country.

GBM in Pictures

Explore highlights from past Global Buyers Marketplace events and see the connections, tastings, and industry moments that define the experience.

Capstone California

Level Up Your California Wine Knowledge

Presented by Wine Institute

Capstone is California’s premier wine certification program, designed for both professionals and wine enthusiasts. With four levels of study, it covers everything from geography and viticulture to producers, the wine business, and more. Developed by leading global experts, the multilingual curriculum offers a comprehensive path from novice to expert.

Take the Intro