About GBM 2025

The Global Buyers Marketplace is the epicenter of international business for California wineries and global wine buyers alike. Over the course of two days, more than 1,500 wines will be poured for a curated audience of importers, distributors, sommeliers, and retail buyers who are actively seeking to expand and diversify their California wine selections. For buyers, it's a chance to discover new producers and deepen relationships with existing partners. For wineries, it's an opportunity to showcase their portfolio to a global audience, build direct connections, and open new markets. Through one-on-one networking and focused tastings, the Global Buyers Marketplace is designed to create meaningful conversations and lasting relationships.

Event Schedule

Click date for full details
Most events will be held at the Culinary Institute of America (CIA), Copia in downtown Napa

5:30pmGBM 2025 Welcome Dinner, with California vintnersFeast it Forward
8:30amDoors Open & CoffeeCIA Copia
8:45amBuyer Welcome Session, Day OneCIA Copia (EcoLab)
9:00amBuyer Masterclass #1: New Discoveries Under $15 with Elaine Chukan BrownCIA Copia (NVV)
Buyer Masterclass #2: Central Coast California: From Sun to Sea with Kelli WhiteCIA Copia (PDR)
Winery Briefing: Exporting to AfricaCIA Copia (EcoLab)
10:00amGrand Tasting Opens / All-day Networking & Pre-Booked MeetingsCIA Copia
12:00-2:30pmLunch & Networking (at your leisure)The Grove, CIA Copia Restaurant
5:00pmGrand Tasting Closes
6:00pmWine Country Night: Choose Your Table Various Locations
8:30amDoors Open & CoffeeCIA Copia
8:45amBuyer Welcome Session, Day TwoCIA Copia (EcoLab)
9:00amBuyer Masterclass #2: New Discoveries Under $15 with Elaine Chukan BrownCIA Copia (NVV)
Buyer Masterclass #1: Central Coast California: From Sun to Sea with Kelli WhiteCIA Copia (PDR)
10:00amGrand Tasting Opens / All-day Networking & Pre-Booked MeetingsCIA Copia
12:00-2:30pmLunch & Networking (at your leisure)The Grove, CIA Copia Restaurant
5:00pmGrand Tasting Closes
6:30pmBuyer Pre-Assigned Dine-Around Dinners at Wineries Various Locations
9:45amIndustry Insights: JancisRobinson.com LIVE. Presented by the JancisRobinson.com TeamCIA Copia (Eco Lab)
11:15amBuyers Depart for Regional Tours

October 29-31, 2025

Peaks & Valleys – Dry Creek Valley, Alexander Valley & Sonoma Valley
From the structured Cabernets of Alexander Valley to Dry Creek’s old vine Zinfandels and Sonoma Valley’s elegant whites, this tour highlights the diverse landscapes and varieties that define central Sonoma. A balanced blend of heritage, scenery, and standout wines.

 

The Pacific Edge – Russian River Valley & West Sonoma Coast
Discover Sonoma’s coastal edge, where land meets water, and fog and sea breezes shape world-class Pinot Noir and Chardonnay. Visit acclaimed producers from the eastern reaches of Russian River Valley to the westernmost craggy coastline of West Sonoma Coast, and taste wines defined by freshness, finesse, and place.

 

Heritage & Horizons – Livermore, Lodi & The Delta
Uncover California’s winegrowing roots and the bold new voices who are breathing new life into these heritage sites. From Livermore’s Bordeaux legacy to Lodi’s dynamic Zinfandels and Clarksburg’s cool-climate whites, this tour celebrates regions with deep history and steadfast commitment to sustainable farming. These vineyards are home to some of California’s most exciting rising star producers.

 

Napa Valley Legends – Napa Valley
Join Napa Valley Vintners and go behind the scenes of one of the world’s most iconic wine regions. This immersive Napa tour features visits to some of the region’s top wineries and a Cabernet Sauvignon masterclass that showcases the valley’s extraordinary range and terroir. A must for lovers of bold reds and benchmark producers.

Old Vine Conference, Meeting of the Minds 2025

The Old Vine Conference 2025 kicks off with a landmark conversation between two wine legends: Jancis Robinson and Paul Draper. Guests will then participate in a walk-around tasting featuring over 130 standout old vine wines – from California and around the world – before enjoying the Opening Night Dinner.

3:00pmGrand Tasting: Old Vine Wines from California & Around the WorldCIA Copia (ticket required for non-buyers)
6:00pmJancis Robinson and Paul Draper, in ConversationCIA Copia (ticket required for non-buyers)
7:00pmGBM Buyer Closing Dinner / Old Vine Conference Opening DinnerCIA Copia (ticket required for non-buyers)
8:30 / 9:00 pmBuyers Depart for San FranciscoGBM Shuttle Bus
Overnight in San FranciscoMarriott Marquis, SF

Attending Buyer Organizations

Europe
A Bicyclette Sélection (France)
Apollowine LTD (Bulgaria)
Billa AG (Austria)
Decantus Wines (Bulgaria)
Engelstad / Solera (Norway)
Food and Wine (Poland)
Fozzy Group – Silpo Stores (Ukraine)
Haugen-Gruppen (Norway)
Josef Schreiblehner Wein bewegt (Germany)
Kuchnie Swiata SA (Poland)
Laudrup Vin (Denmark)
M&P Pavlina (Poland)
NOVUS UKRAINE LLC (Ukraine)
Palmer Wine (Norway)
Rozetka (Ukraine)
Systembolaget (Sweden)
TOP12WINES (Pty) Ltd (France)
The Wine Companions (Netherlands)
Vines By Rosa (France)
Wijnimport J.Bart (Netherlands)
Wild Wines (Belgium)
Wine4You (Poland)
Wine Bureau (Ukraine)

Africa
Beverex Africa Limited (Kenya)
California Wines By Rose (Kenya)
Drinks Revolution Limited (Nigeria)
Indu (Kenya)
IMEXCO TRADING VENTURES (Ghana)
Josien Holdings Ltd (Nigeria)
Solovino Ltd (Kenya)
Stringent Import & Export (Cameroon)
Vaulbert Distribution (Mauritius)
WINENJIRU EXCLUSIVES/SOMMELIERS OF KENYA ASSOCIATION (Kenya)

JD.com Inc (China)
Wajiu/Summergate/Torres (China)
Vinifera Vietnam (Vietnam)

D.O.5 Hispanobodegas (Mexico)
Florida Ice & Farm (Costa Rica)
Wine Club (Mexico)

Exhibiting Wineries

689 Cellars
A-WINES CALIFORNIA
ACAIBO
Ancient Peaks Winery
Annulus Cellars
ASV Wines Inc.
AVIVO Wines, LLC
Balletto Vineyards
Barnett Vineyards
Bazan Cellars
Bear Creek Winery
Big Dog Vineyards
Bogle Family Wine Collection
Boisset Collection
Bonterra Organic Estates
Bronco Wine Company
Bruliam Wines
Mondavi & Family
Cadre Wines
California Terroirs
Caymus Vineyards / Wagner Family of Wine
Chateau Montelena
Constellation Brands Canada
Copper Cane
Crimson Wine Group
Crown Point Vineyards
Delicato Family Wines
Demeine Estates
Deutsch Family Wine & Spirits
DNA Vineyards
Donnachadh Family Wines LLC
DuMOL
East West Wine Trading, Inc.
Emeritus Vineyards
Fess Parker Winery
Fior di Sole, LLC
Foley Family Wines & Spirits
Fraîche Wine Group
GALLICA
Grand Napa Vineyards
Grgich Hills Estate
Hoopes Vineyard
Hope Family Wines
Hudson Napa Valley
Immortal Estate
Lohr Vineyards & Wines
Jackson Family Wines
Kautz Family Vineyards/Ironstone
Klinker Brick Winery
LangeTwins Family Winery and Vineyards
Linert Ventures
Long Meadow Ranch Wine Estates
Martinelli winery
McKenzie-Mueller Vineyards & Winery
McManis Family Vineyards
Michael David Winery
Navigator Wine Collection
Nova Wines, Inc/Marilyn wines
O’Neill Vintners & Distillers
Patz & Hall
Pisoni Family Vineyards
Precision Wine & Spirits Company
Prometheus Wine Exports
Provenance Vineyards
Quady South Winery LLC
Quady Winery
Ramey Wine Cellars
Ridge Vineyards
ROAR Wines
Robert Biale Vineyards
Rodney Strong Wine Estates
Rombauer Vineyards
Rutherford Wine Company
R. Tonella Cellars
SCHUG Winery
Senses
Sequoia Grove Vineyards
Shafer Vineyards
Shannon Family of Wines
Share A Splash Wine Co.
Signorello Estate
Silver Oak
St. Francis Winery & Vineyards
St. Supéry Estate Vineyards & Winery
Storrs Winery & Vineyards
Terlato Wines
Terold Europe
The Duckhorn Portfolio
The Hobo Wine Company
The Letter M
The Wine Group
Trinchero Family Estates
Turley Wine Cellars
Valkyrie Selections
Vin-de-Cal International
Vino del Sol, International
WarRoom Cellars
Wente Family Estates
Wentworth Vineyards
Wines by Bibiana
Wineteam Inc / Bliss, Dutcher Crossing, L&L, Silvia Cellars
WX Brands

Buyer Masterclasses

Enhance your expertise with masterclasses offering a deeper dive into California wines, regional nuances, and emerging trends. Each attending buyer will be pre-assigned to attend both of these world-class masterclasses.

New Discoveries
Under $15

Day: Mon, Oct 27 & Tue, Oct 28
Time: 9:30-10:30 AM
Speaker: Elaine Chukan Brown

Explore the exceptional value and variety California offers in this masterclass led by Elaine Chukan Brown, acclaimed wine writer and author of The Wines of California (Académie du Vin Library). Elaine will guide attendees through standout wines under $15—from coastal vineyards to inland valleys and foothills. Discover emerging producers, regional gems, and quality-driven bottles that overdeliver for the price, while gaining insight into the state’s diverse terroirs.

Central Coast California: From Sun to Sea

Day: Mon Oct 27 & Tues, Oct 28
Time: 9:30-10:30 AM
Speaker: Kelli White

From Paso Robles’ sun-soaked vineyards to Santa Barbara’s cool coastal slopes, the Central Coast is a study in contrasts. Join award-winning journalist, sommelier, and educator Kelli White for an in-depth exploration of this dynamic region. Learn about subregional distinctions, signature varieties, and key producers shaping the Central Coast’s identity. This session offers a guided journey through one of California’s most exciting and varied winegrowing landscapes.

Industry Insights

Winery Briefing:Exporting to Africa

Join industry experts Wanijiru Mureithi and Victor Ikem for an informative winery briefing session focused on opportunities and considerations for exporting to African markets. The session will provide valuable insights, share practical experiences, and highlight key factors for success when navigating trade and distribution in the region, with strategies for building a presence in diverse and dynamic African wine markets.

More Information & Registration

JancisRobinson.com LIVE

Celebrate the 25th anniversary of JancisRobinson.com with Jancis Robinson OBE MW and her U.S. team. Together, they will share perspectives on California wine in a global context, reflecting on 25 years of change and exploring current trends and opportunities. Moderated by Joshua Greene, this candid session draws on decades of combined expertise, offering valuable insight from three of the industry’s most influential voices.

More information & registration coming soon!

Registration Coming Soon

For Buyers

Key buyers from around the world are hand-picked by California Wines international representatives to travel to California for this exclusive tasting event. Invited buyers will be given a password to access a comprehensive Buyer Information Guide (coming soon) featuring the full itinerary, winery lineup, travel details, and everything you need to plan your visit.

Buyer Guide Coming Soon

For Winery Exhibitors

Showcase your wines to influential global buyers in an intimate, trade-focused setting. This is a unique opportunity to build meaningful relationships, increase visibility for your brand, and place your wines directly in front of key decision-makers in the industry. Registration opens May 6.

Learn more

What to expect

150

Producers

100

Buyers

20+

Countries

Partnering Associations

Old Vine Conference

This year’s event also overlaps with the Old Vine Conference 2025, “Meeting of the Minds,” happening October 31–November 4 in Northern California. The conference brings together old vine advocates, leading producers, global buyers, and key voices in the wine world for a week of tastings, vineyard field trips in Sonoma and Lodi, and a keynote by Jancis Robinson. As the most significant gathering in the global old vine movement to date, it offers both buyers and wineries a rare opportunity to engage with heritage vineyards and explore the future of sustainable, story-driven winemaking. Together, these events create a powerful platform for connection, discovery, and collaboration at the heart of California wine country.

GBM in Pictures

Explore highlights from past Global Buyers Marketplace events and see the connections, tastings, and industry moments that define the experience.

Capstone California

Level Up Your California Wine Knowledge

Presented by Wine Institute

Capstone is California’s premier wine certification program, designed for both professionals and wine enthusiasts. With four levels of study, it covers everything from geography and viticulture to producers, the wine business, and more. Developed by leading global experts, the multilingual curriculum offers a comprehensive path from novice to expert.

Take the Intro